TRUASSURE INSURANCE COMPANY

Website Privacy Policy

Last Updated: 2/2025

When you interact with this website, including by registering to use the Restricted Area, TruAssure Insurance Company (“TruAssure Insurance Company,” “we,” “us,” or “our”) may collect your Personally Identifiable Information. This Privacy Policy (“Policy”) describes the processing of Personally Identifiable Information that is provided, collected, or disclosed while providing this website. “Personally Identifiable Information” is information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. 

We are also required to protect certain information under the standards of the Health Insurance Portability and Accountability Act or the Health Information Technology for Economic and Clinical Health Act (collectively, “HIPAA Protected Health Information”). We use, disclose, and protect such HIPAA Protected Health Information in accordance with our Notice of Privacy Practices. Please note that this Policy does not apply to HIPAA Protected Health Information and is distinct from our Notice of Privacy Practices.

Categories of Personal Personally Identifiable Information We Collect

  • Personal identifiers, including real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
  • Characteristics of protected classifications under state or federal law. This may include age, veteran status, accommodations information, gender identity and expression, sexual orientation, and religion.
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information about individual interactions with an Internet website, application, or advertisement.
  • Geolocation data, such as your IP address.
  • Sensory data including audio, electronic, visual, thermal, olfactory, or similar information.
  • Sensitive Personally Identifiable Information, including social security number, driver’s license number, state identification card, or passport number; citizenship or immigration Information; racial or ethnic origin; account access credentials (like usernames or account numbers combined with password or other security/access code to access an account)
How We Collect Personally Identifiable Information 
  • Directly From You – We collect Personally Identifiable Information that you provide to us directly, for example, if you choose to contact us, register to use the Restricted Area, request information from us, sign up to receive updates, or otherwise utilize our site or services.
  • From Third Parties – We may collect Personally Identifiable Information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, and Internet or mobile service providers.
  • Through Online Tracking Technologies – We may use cookies and similar technologies to collect Personally Identifiable Information automatically as you navigate our Site. For additional information regarding our use of these technologies, see the Cookies and Tracking Technologies section below.
How We Use Personally Identifiable Information
Personally Identifiable Information is collected both to confirm each registrant is unique and to give TruAssure Insurance Company the information required to contact you as needed. TruAssure Insurance Company may use your Personally Identifiable Information internally as needed to evaluate and improve the website and the services provided by TruAssure. TruAssure Insurance Company may use your Personally Identifiable Information to evaluate your eligibility for certain types of offers, products or services that may be of interest to you, to inform you of offers, products and services, and to analyze advertising effectiveness. TruAssure Insurance Company may also use your Personally Identifiable Information as directed by you. 

How We Disclose Personally Identifiable Information
When necessary, TruAssure Insurance Company may provide your Personally Identifiable Information to: 
  • Employees and Other Personnel – We may share Personally Identifiable Information with our employees and personnel (such as contractors) who have a need to know the information for our business purposes.
  • Affiliates and Subsidiaries – We may share Personally Identifiable Information within our family of companies for their and our business and marketing purposes, including providing you with information about the Services we think may be of interest to you.
  • Service Providers – We may share Personally Identifiable Information with approved vendors for their use in assisting us with the maintenance and operation of the website;
  • Legal Obligation or Safety Reasons – TruAssure Insurance Company may also disclose Personally Identifiable Information about you if we have a good faith belief that we are required to do so by law or legal process, to respond to claims, or to protect the rights, property or safety of TruAssure Insurance Company or others.
  • Merger or Change of Control – We may disclose Personally Identifiable Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.
How We Protect Personally Identifiable Information
TruAssure Insurance Company employs commercially reasonable security measures consistent with standard industry practice to safeguard your Personally Identifiable Information and other information collected through the website. We have also established internal policies and procedures to limit access to your Personally Identifiable Information to only those employees who need the information to perform a specific job.

Cookies
The website may also use “cookies” in certain areas to collect information. A “cookie” is a very small piece of information that tells our site that you have visited previously. The website will send the “cookie” file to your browser. If your browser is set to accept cookies, the “cookie” will be stored as a file on your computer’s hard drive. Some of the cookies will result in processing of your Personally Identifiable Information.

The cookies we use fall into two categories.

Necessary Cookies: Necessary cookies are required to enable technical site functionality and to provide the services explicitly requested by you. This includes as an example service such as your selected country and language, keeping you logged in, providing security and fraud prevention, having your digital shopping bag and wish list items stored while you browse, remembering volume settings, and you getting access to secure areas of the website. 

Analytic and Marketing Cookies: These cookies are optional and collect information about how visitors use and experience our website in order to optimize design, operations, efficiency and to improve your user experience. These cookies also learn more about your interest, including which sites and ads you click on, which products and services you are interested in, or purchase, on this and other of our websites or apps. We may use this data to personalize marketing to make the content of any marketing messages we send the user more relevant based on your interest and site behavior.

You may set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being sent by us. However, it's important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences.

You may manage how your browser handles cookies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. You can opt-out of being targeted by certain Third-Party Ad-Servers, such as Google and other third parties that provide the technology to place ads on websites and track ad performance, online using the National Advertising Initiative’s Opt-Out Tool.

How Long We Keep Your Personally Identifiable Information
We retain your information for as long as needed: (i) to conduct business with you; (ii) fulfill the purposes outlined in this policy; and (iii) to comply with our legal obligations, resolve disputes, and enforce any agreements. 

Criteria we will use to determine how long to retain your Personally Identifiable Information include the nature and length of our business relationship with you; our legal rights, obligations, and retention requirements; and if we have an ongoing business purpose for retaining your Personally Identifiable Information, such as communicating with you about ongoing or prospective Services you requested.

Exercising Your Privacy Rights
Depending on where you live, you may have the following rights with respect to your Personally Identifiable Information under applicable data protection laws:
  • Access – The right to request access to and obtain a copy of any Personally Identifiable Information we may have about you.
  • Deletion – The right to delete your Personally Identifiable Information that we have collected or obtained, subject to certain exceptions.
  • Correction – The right to request that we correct any inaccuracies in your Personally Identifiable Information, subject to certain exceptions.
  • Objection/Restriction of Processing – The right to object or restrict us from processing your Personally Identifiable Information in certain circumstances.
  • Withdraw Consent – The right to withdraw your consent where we are relying on your consent to process your Personally Identifiable Information.
We do not (1) sell your Personally Identifiable Information; (2) disclose your Personally Identifiable Information to third parties for targeted advertising; (3) use Personally Identifiable Information for profiling; or (4) use sensitive Personally Identifiable Information outside of purposes permitted by law. We do not, therefore, recognize requests opt out of these uses of Personally Identifiable Information. We also do not have the ability to recognize or honor browser do-not-track or similar signals at this time.

To exercise any of the privacy rights afforded to you under applicable data protection laws, e-mail us at compliance@truassure.com, call us at 888-559-0779.

You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Notice. However, should you withdraw your consent or object to processing of your Personally Identifiable Information, or if you choose not to provide certain Personally Identifiable Information, we may be unable to provide some, or all, of our Services to you. 

Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your Personally Identifiable Information. We must verify your identity before fulfilling your requests, and if we cannot verify your identity, we may request additional information from you. If you are an authorized agent making a request on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

We do not charge a fee to process or respond to your requests unless they are excessive or repetitive. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may deny certain requests, or only fulfill some in part, as permitted or required by law. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.

Children's Issues
We do not knowingly collect or solicit any Personally Identifiable Information from children, as defined under applicable law, without verified written parental consent, and we have no actual knowledge of selling such Personally Identifiable Information of minors under 16 years of age. If we learn that we have collected Personally Identifiable Information from a child, we will promptly take steps to delete that information. If you believe we might have any information from or about a child, please contact us at compliance@truassure.com.

Changes to this Policy
Please note that we may modify or update this Policy from time to time, so please review it periodically. If we make material changes to how we treat Personally Identifiable Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Policy will apply immediately upon posting to our website. You are responsible for periodically visiting our website and this Policy to check for any changes.

Contact Us
If you have any questions about our practices or this Policy, please contact us at compliance@truassure.com.